Beth Chapleau | Graphic Design

CRUMBS This project won an Award of Excellence as a part of the 2011 RGD Student Awards and has been featured on The Lovely Package, Design;Defined and Graphic Birdwatching!   The goal of this project was to select an existing brand and redesign their identity for a series of 3 packages that changed based on 3 different flavours. Crumbs Bake Shop was chosen and packages for their Candy, Smores and Brownie cupcake flavours were created. The boxes use colours that coordinate with the cupcake they house, this helps distinguish the various flavours to employees and customers. The boxes are made of recycled paper so they’re more green than the existing plastic containers. Trays were also designed to fit in the boxes so the cupcakes didn’t topple while inside the box. 2010 | Student project | Durham College Graphic Design Program

CRUMBS

This project won an Award of Excellence as a part of the 2011 RGD Student Awards and has been featured on The Lovely Package, Design;Defined and Graphic Birdwatching!  

The goal of this project was to select an existing brand and redesign their identity for a series of 3 packages that changed based on 3 different flavours. Crumbs Bake Shop was chosen and packages for their Candy, Smores and Brownie cupcake flavours were created. The boxes use colours that coordinate with the cupcake they house, this helps distinguish the various flavours to employees and customers. The boxes are made of recycled paper so they’re more green than the existing plastic containers. Trays were also designed to fit in the boxes so the cupcakes didn’t topple while inside the box.

2010 | Student project | Durham College Graphic Design Program

CANADIAN WINTER SURVIVAL KIT This project was won an Award of Excellence as a part of the 2011 RGD Student Awards, was selected as a winner in the 2011 Applied Arts Student Awards and has been featured on The Dieline, NOTCOT, Yahoo! News, Graphic Birdwatching, Design;Defined, and designworklife! The goal of this project was to design a fictional kit that needed to be assembled. The idea of a Canadian Winter Survival Kit was born and the logo, labels and packaging were designed.   The kit contains a pair of wool socks, a lift ticket, a condom, 3 bottles of beer, 3 bottles of Screech and an instruction card.  The instruction card was designed to accomodate the lift ticket, which slips into a sleeve to hold it in place, and the “convelope” which houses the condom is affixed to the front of the sleeve.  This card then slides into the box.     Each label features a hand drawn illustration that changes based on the item.  A lumberjack for the socks, deer antlers for the condom, a snowflake for the lift ticket, a maple leaf for the beer bottles and a cod fish for the screech bottles.  A red and black plaid pattern was used throughout the project to tie the separate items together and serve as a reminder of Canadiana.    2010 | Student project | Durham College Graphic Design Program

CANADIAN WINTER SURVIVAL KIT

This project was won an Award of Excellence as a part of the 2011 RGD Student Awards, was selected as a winner in the 2011 Applied Arts Student Awards and has been featured on The Dieline, NOTCOT, Yahoo! News, Graphic Birdwatching, Design;Defined, and designworklife!

The goal of this project was to design a fictional kit that needed to be assembled. The idea of a Canadian Winter Survival Kit was born and the logo, labels and packaging were designed.  

The kit contains a pair of wool socks, a lift ticket, a condom, 3 bottles of beer, 3 bottles of Screech and an instruction card.  The instruction card was designed to accomodate the lift ticket, which slips into a sleeve to hold it in place, and the “convelope” which houses the condom is affixed to the front of the sleeve.  This card then slides into the box.    

Each label features a hand drawn illustration that changes based on the item.  A lumberjack for the socks, deer antlers for the condom, a snowflake for the lift ticket, a maple leaf for the beer bottles and a cod fish for the screech bottles.  A red and black plaid pattern was used throughout the project to tie the separate items together and serve as a reminder of Canadiana. 

 

2010 | Student project | Durham College Graphic Design Program

MOOKIES This project won an Applied Arts award and an RGD Award of Excellence. The goal of this project was to design a package that would sell two products that are typically used together.  Milk and cookies were chosen, and Mookies was born.  My solution features a double sided design, one side for the milk and one side for the cookies.  The logo on each side changes based on what it represents, and the logo extends from the box to the bottle. The bottle toppers also serve as a visual representation of which product they house, featuring the same icon used on the front of the box, as well as typographically on the label that extends down onto the bottle.

MOOKIES

This project won an Applied Arts award and an RGD Award of Excellence.

The goal of this project was to design a package that would sell two products that are typically used together.  Milk and cookies were chosen, and Mookies was born.  My solution features a double sided design, one side for the milk and one side for the cookies.  The logo on each side changes based on what it represents, and the logo extends from the box to the bottle. The bottle toppers also serve as a visual representation of which product they house, featuring the same icon used on the front of the box, as well as typographically on the label that extends down onto the bottle.