Beth Chapleau | Graphic Design

CRUMBS This project won an Award of Excellence as a part of the 2011 RGD Student Awards and has been featured on The Lovely Package, Design;Defined and Graphic Birdwatching!   The goal of this project was to select an existing brand and redesign their identity for a series of 3 packages that changed based on 3 different flavours. Crumbs Bake Shop was chosen and packages for their Candy, Smores and Brownie cupcake flavours were created. The boxes use colours that coordinate with the cupcake they house, this helps distinguish the various flavours to employees and customers. The boxes are made of recycled paper so they’re more green than the existing plastic containers. Trays were also designed to fit in the boxes so the cupcakes didn’t topple while inside the box. 2010 | Student project | Durham College Graphic Design Program

CRUMBS

This project won an Award of Excellence as a part of the 2011 RGD Student Awards and has been featured on The Lovely Package, Design;Defined and Graphic Birdwatching!  

The goal of this project was to select an existing brand and redesign their identity for a series of 3 packages that changed based on 3 different flavours. Crumbs Bake Shop was chosen and packages for their Candy, Smores and Brownie cupcake flavours were created. The boxes use colours that coordinate with the cupcake they house, this helps distinguish the various flavours to employees and customers. The boxes are made of recycled paper so they’re more green than the existing plastic containers. Trays were also designed to fit in the boxes so the cupcakes didn’t topple while inside the box.

2010 | Student project | Durham College Graphic Design Program