Beth Chapleau | Graphic Design

CANADIAN WINTER SURVIVAL KIT This project was won an Award of Excellence as a part of the 2011 RGD Student Awards, was selected as a winner in the 2011 Applied Arts Student Awards and has been featured on The Dieline, NOTCOT, Yahoo! News, Graphic Birdwatching, Design;Defined, and designworklife! The goal of this project was to design a fictional kit that needed to be assembled. The idea of a Canadian Winter Survival Kit was born and the logo, labels and packaging were designed.   The kit contains a pair of wool socks, a lift ticket, a condom, 3 bottles of beer, 3 bottles of Screech and an instruction card.  The instruction card was designed to accomodate the lift ticket, which slips into a sleeve to hold it in place, and the “convelope” which houses the condom is affixed to the front of the sleeve.  This card then slides into the box.     Each label features a hand drawn illustration that changes based on the item.  A lumberjack for the socks, deer antlers for the condom, a snowflake for the lift ticket, a maple leaf for the beer bottles and a cod fish for the screech bottles.  A red and black plaid pattern was used throughout the project to tie the separate items together and serve as a reminder of Canadiana.    2010 | Student project | Durham College Graphic Design Program

CANADIAN WINTER SURVIVAL KIT

This project was won an Award of Excellence as a part of the 2011 RGD Student Awards, was selected as a winner in the 2011 Applied Arts Student Awards and has been featured on The Dieline, NOTCOT, Yahoo! News, Graphic Birdwatching, Design;Defined, and designworklife!

The goal of this project was to design a fictional kit that needed to be assembled. The idea of a Canadian Winter Survival Kit was born and the logo, labels and packaging were designed.  

The kit contains a pair of wool socks, a lift ticket, a condom, 3 bottles of beer, 3 bottles of Screech and an instruction card.  The instruction card was designed to accomodate the lift ticket, which slips into a sleeve to hold it in place, and the “convelope” which houses the condom is affixed to the front of the sleeve.  This card then slides into the box.    

Each label features a hand drawn illustration that changes based on the item.  A lumberjack for the socks, deer antlers for the condom, a snowflake for the lift ticket, a maple leaf for the beer bottles and a cod fish for the screech bottles.  A red and black plaid pattern was used throughout the project to tie the separate items together and serve as a reminder of Canadiana. 

 

2010 | Student project | Durham College Graphic Design Program