Beth Chapleau | Graphic Design

CRUMBS This project won an Award of Excellence as a part of the 2011 RGD Student Awards and has been featured on The Lovely Package, Design;Defined and Graphic Birdwatching!   The goal of this project was to select an existing brand and redesign their identity for a series of 3 packages that changed based on 3 different flavours. Crumbs Bake Shop was chosen and packages for their Candy, Smores and Brownie cupcake flavours were created. The boxes use colours that coordinate with the cupcake they house, this helps distinguish the various flavours to employees and customers. The boxes are made of recycled paper so they’re more green than the existing plastic containers. Trays were also designed to fit in the boxes so the cupcakes didn’t topple while inside the box. 2010 | Student project | Durham College Graphic Design Program

CRUMBS

This project won an Award of Excellence as a part of the 2011 RGD Student Awards and has been featured on The Lovely Package, Design;Defined and Graphic Birdwatching!  

The goal of this project was to select an existing brand and redesign their identity for a series of 3 packages that changed based on 3 different flavours. Crumbs Bake Shop was chosen and packages for their Candy, Smores and Brownie cupcake flavours were created. The boxes use colours that coordinate with the cupcake they house, this helps distinguish the various flavours to employees and customers. The boxes are made of recycled paper so they’re more green than the existing plastic containers. Trays were also designed to fit in the boxes so the cupcakes didn’t topple while inside the box.

2010 | Student project | Durham College Graphic Design Program

MOOKIES This project won an Applied Arts award and an RGD Award of Excellence. The goal of this project was to design a package that would sell two products that are typically used together.  Milk and cookies were chosen, and Mookies was born.  My solution features a double sided design, one side for the milk and one side for the cookies.  The logo on each side changes based on what it represents, and the logo extends from the box to the bottle. The bottle toppers also serve as a visual representation of which product they house, featuring the same icon used on the front of the box, as well as typographically on the label that extends down onto the bottle.

MOOKIES

This project won an Applied Arts award and an RGD Award of Excellence.

The goal of this project was to design a package that would sell two products that are typically used together.  Milk and cookies were chosen, and Mookies was born.  My solution features a double sided design, one side for the milk and one side for the cookies.  The logo on each side changes based on what it represents, and the logo extends from the box to the bottle. The bottle toppers also serve as a visual representation of which product they house, featuring the same icon used on the front of the box, as well as typographically on the label that extends down onto the bottle.


CORNER STORE TYPE FOUNDRY This project was featured on Design;Defined and Become a Graphic Designer! The logo, letterhead, envelope, business card and postcard were created for this ficticious type foundry.  The postcard would be used to thank customers for their orders or to hand out at tradeshows.   The design reflects the vintage qualities of the days of letterpress printing, and old wood type blocks.  2010 | Student project | Durham College Graphic Design Program

CORNER STORE TYPE FOUNDRY

This project was featured on Design;Defined and Become a Graphic Designer!

The logo, letterhead, envelope, business card and postcard were created for this ficticious type foundry.  The postcard would be used to thank customers for their orders or to hand out at tradeshows.   The design reflects the vintage qualities of the days of letterpress printing, and old wood type blocks. 

2010 | Student project | Durham College Graphic Design Program