Beth Chapleau | Graphic Design

DURHAM COLLEGE WEBSITE REDESIGN During my time spent working at Durham College in the Communications+Marketing department, as well as a freelance designer, I designed the interfaces for the redesign of the colleges website.  I was responsible for creating mockups for the home page, a sample of a program page, subpage templates, super menu designs, icons, buttons, sidebar ads and main page slider images (created as photoshop templates so content could be edited in house), and setting up stylesheets which followed the brand standards for the developers.  The goal of the redesign was to incorporate more multimedia on the home page, creating a dynamic, interactive marketing and recruitment tool. Features included social media, with the ability to toggle in between Facebook, Twitter and YouTube, program videos featured prominently on program pages and the ability to highlight images and videos in super menus. This project was a year in the making and the result is a website that is cleaner, more organized, easier to navigate and strongly communicates the Durham College brand. View the live site here. 2011 | Communications + Marketing | Durham College 

DURHAM COLLEGE WEBSITE REDESIGN

During my time spent working at Durham College in the Communications+Marketing department, as well as a freelance designer, I designed the interfaces for the redesign of the colleges website.  I was responsible for creating mockups for the home page, a sample of a program page, subpage templates, super menu designs, icons, buttons, sidebar ads and main page slider images (created as photoshop templates so content could be edited in house), and setting up stylesheets which followed the brand standards for the developers. 

The goal of the redesign was to incorporate more multimedia on the home page, creating a dynamic, interactive marketing and recruitment tool. Features included social media, with the ability to toggle in between Facebook, Twitter and YouTube, program videos featured prominently on program pages and the ability to highlight images and videos in super menus.

This project was a year in the making and the result is a website that is cleaner, more organized, easier to navigate and strongly communicates the Durham College brand. View the live site here.

2011 | Communications + Marketing | Durham College 

PDX TRAVEL PORTLAND A microsite, brochure and poster were designed to promote travel to the city of Portland, Oregon.   The brochure and microsite are split into sections (weather, shopping, dining, attractions, transportation, accommodations and nature), each section had an “icon” that corresponded to the content.  These icons make up the navigation on the microsite and are also featured on the poster.   The microsite serves as an online version of the print brochure and would be linked to from their main site.  Bright colours, simple illustrations that reflect the best of Portland and photography that showcases the beauty of the Pacific Northwest are used to promote the destination.  2010 | Student project | Durham College Graphic Design Program | Content from Travel Portland website

PDX TRAVEL PORTLAND

A microsite, brochure and poster were designed to promote travel to the city of Portland, Oregon.   The brochure and microsite are split into sections (weather, shopping, dining, attractions, transportation, accommodations and nature), each section had an “icon” that corresponded to the content.  These icons make up the navigation on the microsite and are also featured on the poster.   The microsite serves as an online version of the print brochure and would be linked to from their main site.  Bright colours, simple illustrations that reflect the best of Portland and photography that showcases the beauty of the Pacific Northwest are used to promote the destination. 

2010 | Student project | Durham College Graphic Design Program | Content from Travel Portland website

PERSONAL DESIGN PROJECTS BLOG A curated showcase of things I like, a way to collect inspiration. KNOCKOUT iPad icons and wallpaper The many versions of my personal portfolio site… KNOCKOUT Desktop Icons (download dock icons here and adium set here) Archer Desktop Icons (download dock icons here and adium set here) GOTHAM Desktop Icons (download dock icons here and adium set here) 2009-2011 | Beth Chapleau Graphic Design

PERSONAL DESIGN PROJECTS

BLOG

A curated showcase of things I like, a way to collect inspiration.

KNOCKOUT iPad icons and wallpaper

The many versions of my personal portfolio site…

KNOCKOUT Desktop Icons (download dock icons here and adium set here)


Archer Desktop Icons (download dock icons here and adium set here)


GOTHAM Desktop Icons (download dock icons here and adium set here)

2009-2011 | Beth Chapleau Graphic Design

DURHAM COLLEGE Various projects completed while working in the Communications + Marketing department. Twitter branding I designed a custom background for Durham College’s twitter profile, to refresh the branding and to bring it more in line with the redesign of the college’s website. Bottom image is the previous background (not my work).   Youtube channel branding I designed a custom background for Durham College’s Youtube channel, to refresh the branding and to bring it more in line with the redesign of the college’s website. Bottom image is the previous background (not my work).   CTS Website Following a redesign of their sub brand, Corporate Training Services (associated with Durham College) needed a new website to match their new brand standards. View finished website here.   Student Services Building Grand Opening Plaque As the lead designer for the Grand Opening of the Student Services Building, I designed a standardized plaque that will be used in new buildings built on campus going forward.   Magic CubeA give away for attendees of the Grand Opening.   ICE RedesignA redesign of the staff intranet, main page and a sample of a subpage. Find Your Fit MicrositeA microsite designed to attract potential students, help them decide which program suits them best and choose Durham College as their post secondary destination. This microsite won Gold in the NCMPR Paragon Awards. Orientation Week MicrositeA microsite designed to provide first year students with all of the information on Orientation Week.  The design featured a spot for leaders to post blog entries (using Wordpress), and links to previous years videos and photos. This microsite won Bronze in the NCMPR Paragon Awards.   Kick Off Day Water bottles A series of three stainless steel water bottles that were given out to staff during the Kick Off event for the start of the 2010 academic year.   Health Centre Sub brandDesign and creation of marketing materials for the Health Centre at Durham College, including the logo, photography and brochure. CCRS Logo, stationery, poster, and bookmark design for CCRS, a mediation service provided by Durham College students. 2009-2011 | Durham College Communications + Marketing Department

DURHAM COLLEGE

Various projects completed while working in the Communications + Marketing department.

Twitter branding

I designed a custom background for Durham College’s twitter profile, to refresh the branding and to bring it more in line with the redesign of the college’s website. Bottom image is the previous background (not my work).

 

Youtube channel branding

I designed a custom background for Durham College’s Youtube channel, to refresh the branding and to bring it more in line with the redesign of the college’s website. Bottom image is the previous background (not my work).

 

CTS Website

Following a redesign of their sub brand, Corporate Training Services (associated with Durham College) needed a new website to match their new brand standards. View finished website here.

 

Student Services Building Grand Opening

Plaque 
As the lead designer for the Grand Opening of the Student Services Building, I designed a standardized plaque that will be used in new buildings built on campus going forward.  

Magic Cube
A give away for attendees of the Grand Opening.

 

ICE Redesign
A redesign of the staff intranet, main page and a sample of a subpage.

Find Your Fit Microsite
A microsite designed to attract potential students, help them decide which program suits them best and choose Durham College as their post secondary destination.

This microsite won Gold in the NCMPR Paragon Awards.

Orientation Week Microsite
A microsite designed to provide first year students with all of the information on Orientation Week.  The design featured a spot for leaders to post blog entries (using Wordpress), and links to previous years videos and photos.

This microsite won Bronze in the NCMPR Paragon Awards.

 

Kick Off Day Water bottles 
A series of three stainless steel water bottles that were given out to staff during the Kick Off event for the start of the 2010 academic year.

 

Health Centre Sub brand
Design and creation of marketing materials for the Health Centre at Durham College, including the logo, photography and brochure.

CCRS

Logo, stationery, poster, and bookmark design for CCRS, a mediation service provided by Durham College students.

2009-2011 | Durham College Communications + Marketing Department